Culture Map Plotter

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Where the starting values come from

These seven scales are borrowed from Erin Meyer's The Culture Map (her eighth, Persuading, is left out for lack of sound data), but the country positions do not reflect her data. Her country scores are not public, so the starting positions here are independent estimates. Each scale is matched to published measures that tap the same idea. Every measure is turned into a percentile among the countries studied, then averaged. The dashed band shown on hover is the spread between the individual measures, so a wide band means the sources disagree. Scales with weak matches are pulled toward 50 and marked low confidence.

Type a country name in the legend to fill it automatically (about 103 countries). Bahrain, Libya and the UAE use an Arab-countries regional average built from Hofstede and GLOBE data. Kuwait and Qatar have their own, thinner estimates. Saudi Arabia, Lebanon, Armenia, Azerbaijan, Iraq and Georgia lean on Hofstede's current scores for power distance, individualism and uncertainty avoidance, so treat their dots as rough starting points and adjust them from your own experience.

Hofstede country scores, VSM 2010 data (power distance, individualism, uncertainty avoidance).
Schwartz cultural value orientations (hierarchy, egalitarianism, embeddedness, harmony, intellectual autonomy), 84 samples.
Gelfand and colleagues (2011), tightness-looseness in 33 nations, Science.
Levine and Norenzayan (1999), pace of life in 31 countries.
Hall (1976), ordering of cultures from high to low context.
World Values Survey, wave 7 (2017 to 2022), trust items, used only where a country has few other measures (for example Armenia, Iraq and Lebanon).
World Happiness Report data, income per person.

Click a color circle to change a color. Drag the grip beside a scale name to reorder. Click the text at either end of a scale to rename it.

Sources and limits

Erin Meyer's country scores are not public, so this tool does not contain her data. It is not made or endorsed by her. Starting positions are estimates from published studies, and two of the seven scales are low confidence. See the sources page for every study and its limits.

Please note: this tool is for education and conversation. It offers generalizations about national cultures, not about any individual. Treat every position as a starting point for discussion and check figures before using them in print or teaching.

How to cite: pakit2ools. (2026). Culture Map Plotter [Web tool]. pakit2ools.com/tools/culture-map-plotter/

Suggest a correction

If you know of published data that would improve a starting position, please send it. Corrections are most useful with a source we can check, such as a study, a dataset or a citation. Each one is read and weighed by hand, and accepted changes appear in a later version of the tool. This form only prepares an email. Nothing is sent from your browser until you press send in your own email app.

How to use it

Sources and limits

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